Jared spent most of his working life in financial markets. He observed corporations making decisions for profit regardless of the impact on the environment. In many cases this was in full knowledge of the implications to the environment so it was a conscious decision of profit over our planet even though there were options that would deliver both; albeit at a lower profit margin. As these decisions were outside of Jared’s control he decided to make changes in his own life to help our planet. He found it difficult to find eco-friendly cleaning products that were not harmful as well as finding the correct information about how he could make a difference. It was from this frustration The Eco Friend was born.